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Lets talk about copy. And I don't mean pretty words which sit on the page. I'm talking content which jumps out at your audience, grabs them by the collar and directs them to the next step. Here's are some copywriting tips to engage, persuade and convert.
1. Your Audience is Your Best Friend - Learn What Makes Them Tick!
You're preparing a note to your best friend. You know their sense of humour, their struggles and their quirks and incorporate it in your card for that personal touch. Your customers are no difference. You need to establish their:
Demography: Who are they?
Buying behaviour: What pushes them to take action?
Thought Process: What are their ethos? What do they care about?
Recommendation: Create a vibrant client persona to focus your copy and customize it perfectly for their needs!
2. Benefits Over Features Any Day!
Any shopaholic will tell you that they are buying solutions - not products! This is not merely an excuse. Tell your audience what's in it for them? Why should they buy your item? Consider:
Feature: Our Smoothie Maker has a 1200-watt motor
Benefit: Blend your favourite smoothie faster than ever and enjoy more time sipping!
See what I did there?
3. Tell Stories That Influence
Book lover or not, everyone loves a good story. Copy which spins a tale leaves a memorable and relatable impression. Coming back to our smoothie narrative consider: 'Meet Debra, a working mom who cuts her morning prep time in half - with our speedy smoothie blender.'
Real life success stories do wonders to highlight product benefits.
4. Use Words That Land:
Persuasive Language is not exclusive to Shakespeare. Think about:
Power Words: Such as guaranteed, specialist and exclusive.
Sense of Urgency: Such as only three left or one day offer only.
Social Proof: Client reviews and testimonials.
5. Create Headlines that WOW!
Your Headline is your first time to make a good impression - and a bad one will be your last! Try out headlines that:
Arouse Curiosity: Are You Feeding Your Children the Wrong Way?
Are Short and To The Point: Better Hair Today!
Promise Something: Improve Your Health Today -Here's How
6. Let's Be Clear and To the Point.
Congratulations if you've made it this far... Most online readers skim the headers and rarely take in every word. Make your copy skim - friendly:
Bullet points or numbered lists
Subheadings for guidance
Short paragraphs for continuous engagement.
7. And..... ACTION....
The whole point of your copy is to get your audience to take some form of action. It must therefore be as compelling and in your face as possible. Here are some examples:
Visually Bold: Making the Call To Action (CTA) pop on the page with colouring or effects.
Direct Request: Sign up now, Free quote today
Action Based: Get Your Free Trial! Begin Your Journey Today!
8. Test, Adjust and Test Again.
Rome wasn't built in one work shift and neither will your copy. Track metrics like your click through rates to analyse how well your copy is being received - -and adjust accordingly.
Conclusion: Your Ultimate Copywriting Tips for Success
Writing killer copy is easier than it sound. Understand your audience, focus on the solution you offer them and use persuasive language to craft content which not only engages but drives action. Above all, have fun with your copy and see where your creativity takes you.
For more tips, tune into our blog and learn secrets to creating your perfect site. For customized advice or to have an expert write your copy, contact Enviseo today! Let's elevate your online presence together!
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