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As the world of technology keeps shifting, so too does the world of Search Engine Optimisation. SEO is a dynamic landscape which evolves quickly. As we hit the half - way mark in 2024, both business owners and marketers are eager to know - what changes can we expect in SEO in the near future? Here's what you need to know to keep your SEO strategy laser sharp in 2024.
The Dawn of AI-Powered Search Engines
Whilst 2023 saw the first wave of AI content creation, 2024 hailed the year of AI search. Traditional SEO is getting a high-tech makeover where focus is placed on creating content which directly answers user questions and addresses their search intent.
To optimise your content to meet this update, you should take care to place more emphasis on related keywords and content which answer user queries directly.
Voice Search Optimisation
Voice search is by no means a novelty, its become the standard way in which we interact with our devices, be it through Bixby, Siri, Alexa or one of the many other voice-activated assistants. Optimising your content to allow for voice search is no longer optional - it is essential!
An effective strategy is to use long-tail keywords and phrases that mirror natural speech language, like "which mattress should I buy?."
You can also incorporate local SEO by including sentences such as "Where's the closest coffee shop?" This ensures that your business is optimised for local searches as well.
User Experience and Site Speed is Still King
Googles focus on site speed and user interactivity continues to be integral to your search rankings.
Even with all the latest updates and modifications to SEO in 2024, it is crucial to remember that the faster and more user-friendly your website is, the higher the chances that Google will recommend it.
Achieve these requirements by optimizing images through compression and incorporating lazy loading to guarantee fast page loading times. Make sure your website is mobile-friendly and responsive across all platforms, featuring user-friendly navigation, functional links, and legible text size.
Visual Search
The sheer convenience of effortlessly finding exactly what you're looking for marks a ground-breaking leap in the world of technology. With innovative tools like Google Lens, users can now search for items simply by using images instead of text, highlighting the crucial need to optimize both your visuals and text for maximum impact.
To achieve this, make sure to use specific file names instead of the typical upload title. Additionally, give each image precise and detailed alt text for maximum impact.
Final Thoughts - Staying Ahead With SEO in 2024
SEO in 2024 is more user-friendly, intuitive and interactive than ever before. To stay ahead of the curve, you should adapt to these trends and continuously refine your SEO strategies. From embracing AI and user voice search to enhancing visual search, the key to SEO success in 2024 lies in understanding the evolving landscape and proactively refining your approach.
Keep these trends in mind, integrate them into your digital efforts and watch your search rankings rise!
Discover more trends and tips by tuning into Enviseo blogs, or contacting us today to find out how we can help your business thrive together!
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