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Imagine entering your favourite shop, browsing the aisle and trying on clothes, all without leaving the comfort of your couch. This is not a scene from the Terminator, nor a page out of Star Wars; but it is the future of e-commerce, powered by Virtual Reality (VR) and Augmented Reality (AR). Lets dive into the Matrix together and explore how the future is about to transform into something incredibly immersive, interactive and incredibly fun!
Try Before You Buy
We have all experienced the frustration of waiting in line to return a package. However, those queuing days are soon coming to an end. Gone are the days of guessing if that piece of furniture will suit your living room or if a pair of cool shades will compliment you. With AR, you can superimpose products into your real-world environment, using just a smartphone - no fancy gadgets needed. IKEA place has already installed this phenomena to their site, allowing you to visualise how your furniture will look and fit into your space before making your purchase. No more guesswork - all hail the era of confident buying!
Personalised Shopping Experience
Don your VR headset and enter the shop of your dreams - a virtual oasis where every aspect is tailored to your preferences and shopping specifications. From personalised greetings to product recommendations - based on your past purchases, VR creates a shopping experience that feels uniquely yours. Brands can create virtual and interactive showrooms, allowing customers to examine their products in 3D and even 'chat' with a virtual sales assistant.
Interactive Product Demos
Lets say goodbye to extensive research and product description scrolling. AR and VR, enables interactive product demonstrations, where users can see and understand how their product works in real-time. One example is Sephora, who use AR to allow customers to test makeup shades virtually, to avoid disappointment. This not only enhances the shopping experience but also increases customer confidence in their purchase.
Social Shopping Revolution
Shopping for many of us is a social experience and VR is here to bring that social element to e-commerce. Virtual stores are popping up within which you can shop with friends, chat with shoppers and even attend virtual sales or events. This social aspect replicates the in-store experience to make the virtual store as engaging and fun as ever.
Enhanced Customer Support
Ever wished you could simply show customer support exactly what the issue is? With AR this is entirely possible. Customers can use their personal devices to show support agents their problems in real-time. This ultimately makes troubleshooting faster and more effective. This will not only increase resolve rates but enhance customer satisfaction.
The Road Ahead....
The integration of AR and VR into e-commerce is very much still in its hatching stage, but the potential is mammoth. As technology advances and becomes more accessible, we can expect only greater and more innovative applications to redefine the way we shop online. Businesses that embrace these technological advances early will not only stand out, but also create engaging and memorable shopping experiences for customers.
AR in E-commerce is the Way forward
Virtual and Augmented reality are not just trends; they are the glittering future of e-commerce. By making online shopping as personalised as possible, the way we buy and sell will be greatly revolutionised. So, buckle up and get ready to experience the future of shopping. With VR and AR the possibilities are infinite.
Tune into our blog for more trends and tips, or contact Enviseo today to start propelling your business into the future.
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