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R Berkovits

SEO Myths Debunked: What really works in 2024

Updated: Aug 2

SEO - a big word promising big results. In the quick paced world of digital marketing SEO has grown more important than ever! However, just like any magical artifact, the realm of SEO is fraught with myths and fogs of misinformation. To help you navigate the complexities, we're debunking some common misconceptions and shedding light on what really works!


Computer with words DO MORE, there is always more to do with SEO


Myth 1: Keyword Cramming Boosts Ranking


Debunked: Gone are the days when stuffing as many keywords into your content actually leads to rocketing your site's ranking. Search engines tend to prioritize real value content to its users. Too many unnecessary keyword use can actually lead to penalties and harm your site rank.


What works: High quality, relevant content which naturally incorporates keywords, will perform the best. Remember its all about the user and your content readability! Use variations of your relevant keywords and ensure your content answers to the needs of your target audience - in order to improve SEO.


Myth 2: SEO is a One-Off Investment


Debunked: SEO is an investment, which we all wish would be a one- time thing. However, SEO requires constant upgrades and adjustments to keep up with changing algorithms and industry trends.


What Works: Continuously monitoring your sites performance, update old content and hiring an SEO consultant. Regularly checking your site health and tweaking your strategy will improve your rankings and ensure you stay at the top of your game.


Myth 3: All Backlinks are Good Backlinks


Debunked: Not all backlinks are created equal! While backlinks speak for the credibility and authority of your site, the quality of those links speak louder. Prioritize quality over quantity - spammy links will do more harm than good to your rankings.


What Works: Every link is like a vote from that website to your sites value. The more reputable the vote - the greater your site worth. Focus on acquiring these votes from reputable and relevant websites. Create sharable content and engage with guest bloggers to easily attract links.


Myth 4: Meta Tags are a Thing of the Past


Debunked: Meta keywords may not have the same impact, but let me tell you - meta descriptions and keywords are absolutely crucial for SEO success! They help search engines understand your content and influence click through rates (CTR).


What Works: Keep your title tags and meta description relevant and compelling. Ensure they are an accurate reflection of what lies within.


Myth 5: Social Media has No Impact on SEO


Debunked: Whilst social media does not have a direct ranking factor, the relationship between the two can be labelled as a situationship! Dismissing its impact entirely would be a great mistake.


What Works: Use social media to amplify your content, increase visibility and boost traffic to your site. The greater you social media content - the more clicks to your site.


Myth 6: More Pages lead to a Better Ranking


Debunked: Simply having more pages will do nothing to your site rank. Quality trumps quantity when it comes to SEO. Hurried, low quality content will only dilute your SEO efforts and ultimately harm your ranking.


What Works: Prioritize high quality, comprehensive content which serve your audience. Update, optimize and consolidate low quality content. Let's aim for an amazing balance between depth and breadth in your content strategy!


Myth 7: Your Site must be Submitted to Google


Debunked: While submitting your site to google, can help get you indexed quickly, its not at all necessary for appearing in search results. That's what the Spyder crawlers are there for :)!


What Works: Create and submit an XML sitemap through Google Search Console to help your site become discoverable and efficient. Focus on building a strong internal linking structure to provide an easy map for the crawlers to navigate your site.


How to improve SEO:


The world of SEO can be complex, but understanding what works is key. Focus on what works and you can enhance your site's visibility and drive relevant organic traffic.

Keep in mind - SEO is an ongoing journey which can take months to yield meaningful results. Stay informed, adapt and keep optimizing.


For more insights and expert advice stay tuned to our blog or contact ENVISEO today. Lets elevate your online presence together!




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