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Local SEO Hacks: Boost Your Small Business Visibility in Your Community with 7 easy steps

R Berkovits

Updated: Aug 5, 2024

Are you prepared to elevate your small business to the next level? With local SEO you can make sure your business stands out and attracts the right kind of traffic. Its time to give your business some local spotlight. Here's how you can shine bright with some effective and underrated SEO tips.



Users searching on google maps. Influencing business to become findable

1. Optimise Your Google My Business Listing

Your Google my business (GMB) listing is the very foundation of local SEO. Ensure that it is as accurate and attractive as possible. Make it pop by:

  • Perfecting your profile: Ensure all information is correct. Use your official business name and local phone number for consistency.

  • Updating Hours: Keep your hours up-to-date so customers know exactly when they can visit.

  • Uploading photos: Share high-quality vibrant images of your store, product or services! Make sure your clients know what makes your brand special.


2. Create unique location pages

If your business operates in multiple locations, make sure each one receives a shoutout. Create a unique page for each location. include:

  • Location Names: Mention your city or neighbourhood to get local search love

  • Unique Details: Highlight the charm or offering of each individual location

  • Local Keywords: Sprinkle in relevant keyword for that location like "Best Ice Cream in London."

This allows Google to crawl your pages and show them to the right people.


3. Use Local Keywords Smartly

Local keywords are imperative to driving targeted and relevant traffic. Some phrases to include can be "Top Hairdresser in Bournemouth" or "London Technician Expert". Use tools like Google Keyword Planner to help you find the best terms to incorporate on your site.


4. Build your very own Citation Empire

Citations are your own curated web shout - outs. Get listed in:

  • Online Directories: like Yelp

  • Local Media: blogs or news articles

  • Industry Sites : industry specific directories.

Consistent and widespread citations help boost your local SEO and business credibility.


5. Make your Site Mobile-Friendly.

Most locals prefer to search on the go, so your site needs to be mobile responsive. Make sure its

  • Responsive: Looks great no matter the screen size.

  • Speedy: Loads quickly to keep users engaged

  • Easy to Navigate: Users should be able to quickly find what they need, with memorable access to contact information.

A smooth mobile experience can be the catalyst which skyrockets your local search rankings!

6. Score Some Local Backlinks

Backlinks are like endorsements from your community. They enhance your credibility and authority. Try

  • Partnering Up: Team up with other local businesses and endorse each other!

  • Event Sponsorships: Get featured in local event promotions and news.

Guest Contributions: Write blogs or guest posts on behalf of your business for local blogs or media outlets.

Backlinks are the key to boosting your online authority and building a powerful network within your community!

7. Be a Local Hero

Show your community some love and connect with them on a personal level by:

  • Supporting Causes: Sponsor local charities or get involved with community endeavours.

  • Sharing Local News: Post updates about local events and news relevant to your community

  • Hosting Events: Consider putting on local events or workshops and promoting it online.

Being active in your community means you not only boost site SEO but build a strong relationship between your company and your potential clients.


You Can Boost Your Small Business SEO Today!

Local SEO can be vibrant and fun - its your chance to make headlines, so go all out! Optimize your GMB, create location specific content, engage with your community and you'll quickly transform to a local favourite. Get started today to watch your local presence soar!

For more professional tips and insights - stay tuned to our blog or get in touch with Enviseo today!

Lets elevate your business together!



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